The study, of nearly 30 million App-users, found that of all users who made an in-app purchase, 44 percent did not do this until they had used an app at least ten times.
Little Empire Mojo On average, a user who is going to make an in-app purchase will do so 12 days after first launching the app. This suggests that engaging a user for a good length of time is often going to be necessary before they start to make in-app purchases.
Localytics also found that users who wait and interact with an app before making their first purchase make more valuable customers in the long run.
Buy Little Empire Mojo Such users were found to make 25 percent more in-app purchases over their lifetime as a customer. Users making an in-app purchase during their first session with an app, went on to make an average of 2.8 purchases in total, compared to the average of 3.5 purchases made by users who waited before purchasing.
Further analysis also rejects the idea that getting customers to make a purchase as quickly as possible is the ideal scenario.
Cheap Little Empire Mojo The study showed that only 16 percent of users who made a purchase during their first app session then went on to interact with that app 10 or more times.
Cheap Little Empire Mojo The overall percentage of users interacting to this level was much higher, at 26 percent.
While these differences in in-app purchasing behavior may look small, they are exactly the type of margins that could mean the difference between the success and failure of an app.